Portfolio — Asset Value Specialist
Sarinah Susanti
Sales Manager · Asset Leverage Strategist · B2B Business Development
"Engineering the Value Upon Every Sale."
Remote-ready · Nationwide
Property & Asset Consulting
Vast Professional Network
20+ years in sales
0
Years in Sales
0%
Closing Rate
0x
Avg. Value Uplift
Top 10
Producer · 4 months
Career journey
2005 – 2008
Marketing Comm. & Customer Relations
Indosat
Marcomm support, Customer Service for Indosat Poin Plus-plus loyalty program, and Blackberry Activation Support — early foundation in customer engagement, retention, and brand communication at national telco scale.
2008 – 2009
SPV HRD & Admin
PT. Prima Fajar Cahaya Surya
Supervised HR and administration operations. Built foundational skills in team coordination, process management, and organizational workflow design.
2009 – 2010
Director's Personal Assistant
PT. Biya Maestro Hardscape
Strategic right-hand to the director — managing confidential affairs, stakeholder communications, and high-level coordination in the construction supply sector.
2011 – 2014
Founder & Owner
Biyaclean — General Cleaning Services
Built from zero a cleaning services company serving residential and commercial clients across the Jakarta area. End-to-end ownership: sales, client acquisition, operations, and team management.
2017 – 2020
Founder & Owner
Elsaga Metalwood — Interior Design & Build
Founded and led an interior design & build company. Selected as official workshop partner for Dekoruma — one of Indonesia's leading home platforms — covering South Tangerang and South Jakarta (2019–2020). Managed B2B accounts, vendor relationships, and project execution.
2023 – present
Property Consultant & Asset Value Specialist
Independent — Gading Pro BSD
Consistently ranked Top 10 Best Producers (commission-based) and Top 5 KPR Closing across June, July, November, and December 2023. Specialises in unlocking hidden asset value — leveraging appraisal networks, banking relationships, and market positioning to engineer win-win closings.
Deal anatomy — case studies
Case 01
Case 02
Case 03
Case 04
The 5-Year Stale Asset — Closed in 7 Days
A property listing had sat on the market for over 5 years with no takers. Multiple previous consultants had failed to move it. Within one week of taking over the listing, a full closing was achieved.
5 yrs
Stale on market
→
7 days
Time to closing
What made the difference
Sharp buyer-profile analysis and targeted outreach through an extensive professional network — connecting the right asset to the right buyer that previous listings had systematically missed.Undervalued Listing → Engineered Win-Win Closing
A property listed at Rp 450 jt sat unsold despite being significantly below market comps (Rp 600–800 jt). After light staging and a strategic appraisal approach, certified value was elevated — unlocking a financing ceiling that benefited both parties.
450 jt
List price
→
950 jt
Appraised value
→
750 jt
KPR ceiling
Outcome
Seller closed at their true expected price. Buyer received a KPR ceiling above the purchase price — effectively a zero down-payment acquisition.Distressed Exit → Clean Closing with Hidden Surplus
An owner required urgent sale due to an imminent change of residency status, with no WNI heirs. Property listed at Rp 400 jt — urgency-priced and overlooked. A structured appraisal and financing scenario was engineered to close cleanly for all parties.
400 jt
List price
→
700 jt
Appraised value
→
600 jt
KPR ceiling
Outcome
Seller completed a fast, legally clean exit. Buyer acquired at marginally above-list price with a KPR ceiling exceeding purchase — effectively no down payment required.Villa 1.3 Ha, Sukabumi — 3x Value Uplift for Investor Returns
A 1.3-hectare villa property in Sukabumi, West Java listed at owner's asking price of Rp 9 M. Through persuasive communication, strategic positioning, and close collaboration with a Grade A appraiser from a state-owned bank (BUMN), the certified appraisal value was elevated significantly — opening a compelling investment opportunity for qualified investors.
9 M
Owner ask
→
29 M
Appraised value
→
~18 M
Est. KPR surplus*
Investor Opportunity
At 70% LTV of the appraised value (Rp 29 M), the bank financing ceiling reaches approximately Rp 20 M. After estimated costs and taxes, net surplus available to the investor stands at around Rp 18 M — representing fresh capital return on a Rp 9 M acquisition. Asset is currently open to qualified investors.* Estimated figure. Actual surplus subject to bank LTV policy, prevailing tax rates, and transaction costs.
Core competencies
Asset value leverage
Identifies and unlocks hidden value in underperforming assets through appraisal strategy and precise market positioning.
Vast professional network
Extensive connections across banking, Grade A appraisers, developers, investors, and industry partners — built over 20 years.
B2B sales leadership
Proven track record managing accounts, closing B2B deals, and building long-term commercial relationships.
Entrepreneurial instinct
2x founder. Built businesses from zero. Understands both the operator and investor sides of any deal.
Persuasive communication
Natural ability to build trust, read a room, and close — whether B2C, high-net-worth investors, or boardroom-level B2B.
Multi-sector sales
Sold across telco, cleaning services, interior design, and property — versatile across industries and buyer profiles.
